01Acquisition & data
- Opt-in list building
- Lead magnets and forms
- Multi-channel acquisition
- List hygiene: validation, de-duplication, bounces
- Segmentation and scoring
End-to-end email marketing
Campaigns that reach the inbox — and convert.
We cover the whole chain: contact acquisition, deliverability, creative, automation, conversion and compliance. From sending infrastructure to the last click.
- Lead generation
- Deliverability
- Conversion
- Brand studies
Expertise
Seven disciplines, one chain
An email that lands badly, or that lands without converting, costs you twice. We handle both ends together.
02Deliverability & reputation
- Authentication: SPF, DKIM, DMARC, BIMI
- Domain and IP warm-up
- Placement monitoring: inbox, promotions, spam
- Complaint handling and feedback loops
- Blacklist remediation
03Creative & production
- Responsive email templates, dark mode, accessibility
- Copywriting and narrative sequences
- A/B testing: subject lines, content, offers, timing
- Personalisation and dynamic content
04Automation & lifecycle
- Welcome and onboarding sequences
- Abandoned cart, reactivation, win-back
- Workflows and lead nurturing
- Editorial newsletters
05Conversion & performance
- Landing pages and conversion funnels
- Tracking and attribution
- Conversion audit
- Dashboards and reporting
- Incrementality testing
06Infrastructure & compliance
- Sending infrastructure: SMTP, relays, dedicated IPs
- Platform migration
- GDPR, LCEN, CAN-SPAM compliance
- Country-level geo-filtering
- Artificial click detection
07Research & advisory
- Brand and positioning study
- Full email marketing audit
- Competitive watch and benchmarking
- Team training and upskilling
Method
We measure before touching anything
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01
Audit
What is already in place: lists, authentication, actual placement, open and click rates, infrastructure quality. We bring figures, not impressions.
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02
Foundations
Authentication, reputation, basic hygiene, compliance. While that layer is unstable, everything else is noise.
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03
Testing
One variable at a time, against a control. Subject, content, sender, timing, format. Never two changes at once.
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04
Industrialisation
What works gets automated, continuously measured, and documented so your team can take it over.
Who we help
Three situations, three starting points
You are starting out
No infrastructure yet, or a very young list. We build the foundations in the right order so the domain does not get burned.
You already send
The volume is there but results have plateaued, or placement has degraded. We diagnose before recommending.
You want to bring it in-house
You want to take back control of your sending. We set up the infrastructure and train your team to hold the line.
Contact
Tell us where you stand
Monthly volume, current platform, target countries, and what is blocking you today. You get an opinion back, not a brochure.
Write to the agencycontact@emarketingline.com